Transform Your Content. Transform Your Business.
You deserve a content strategy that actually works. Stop struggling with content creation and start building authentic connections with your customers and driving traffic.
Too many organizations struggle with
Content that isn't generating results
Feeling overwhelmed by content strategy
Lack of time to do content effectively
Losing customers to competitors
We get it!
We know how tough it can be to handle content strategy alone. We’ve helped businesses and nonprofits just like yours transform their content from frustrating to effective.
Content success is just three easy steps away
1. Schedule a consultation
We'll discuss your unique challenges and needs.
2. Review your tailored Strategy
Get a customized plan that fits your business goals.
3. Get more out of your content
Drive traffic and boost revenue with content that works.
About Secret Chord Marketing
Hi! I'm Ryan Knott!
(And that’s Dallas and Frankie)
I’m the human behind Secret Chord Marketing, and I believe no one should have to struggle with finding their brand voice, feeling stuck with outdated or ineffective content, or connecting authentically with customers.
I’ve been helping brands and nonprofits tell their stories, drive new customers to their websites, and boost conversions and revenue for over a decade.
And I’m ready to help you, too!
(Dallas and Frankie are mostly good at begging for snacks, professional cuddling, and napping.)
Content marketing strategy is all we do
At Secret Chord Marketing, we’re laser-focused on content strategy and planning. That means we can stay up-to-date with the latest trends, tools, and best practices — including the emerging AI content boom.
Content strategy development
We’ll develop a comprehensive content plan that aligns with your goalss. From editorial calendars to content governance, we’ll help ensure you stay on-brand and on-message.
Copywriting and content creation
Our team crafts compelling copy that connects with your audience and drives action. Whether it’s website copy, blog posts, or marketing materials, we create content that resonates and converts.
SEO and AI search optimization strategy
We optimize your content to improve search rankings and drive organic traffic. Our data-driven approach includes keyword research, technical SEO, and content optimization for AI to boost your visibility.
Product messaging and strategy
We’ll help you articulate your product’s value clearly and persuasively. From positioning statements to go-to-market messaging, we ensure your product story connects with your target audience.
Content and website accessibility
We make your website inclusive for all users by implementing accessibility best practices. Our audits and recommendations ensure compliance with WCAG guidelines while improving user experience.
Website performance analytics
We turn your website data into actionable insights. Through comprehensive analysis and reporting, we help you understand user behavior, what’s performing and what’s not, and optimize your digital performance for better results.
Social media planning and consulting
We develop social media plans that build community and drive engagement from audiences that are ready to buy. From platform strategy to content planning, we help you connect authentically with your audience.
AI content and workflow Strategy
We’ll guide you in leveraging AI tools effectively for content creation and workflow efficiency, while maintaining quality and authenticity. We’ll help you streamline workflows without compromising your brand voice.
Fill out the form to schedule a free consultation
Or download our free guide, Three Ways an Effective Content Strategy Can Transform Your Business
The choice is yours ...
Choose Secret Chord Marketing
- Experience increased engagement and authentic connections
- See higher website traffic and conversions
- Feel empowered with a clear content strategy
- Stand out from your competition
Or continue as is
- Remain stuck with ineffective content
- Feel ongoing frustration about your marketing
- Watch competitors with better content win customers
- Miss opportunities for authentic connection
FAQs
What exactly is content strategy and why do I need one?
Content marketing strategy is a comprehensive plan that aligns your content creation with business goals and customer needs. Without a strategy, you're essentially publishing random content and hoping for results, which rarely leads to sustainable growth or measurable ROI.
Why is a content strategy important?
Content marketing builds trust and authority by providing valuable information that helps your audience solve problems and make informed decisions. Unlike traditional advertising, it attracts customers naturally through search engines and social sharing, creating lasting relationships rather than interrupting their day. Quality content positions your brand as a helpful guide in your customers' journey, ultimately driving more qualified leads, higher conversion rates, and stronger customer loyalty while costing significantly less than paid advertising.
How long does it take to see results from content marketing?
Most businesses start seeing initial improvements in website traffic and engagement within 3-6 months, but significant results typically develop over 6-12 months. Content marketing is a long-term investment that compounds over time, unlike paid advertising that stops working when you stop paying.
What's the diffrence between content marketing and traditional advertising?
Traditional advertising interrupts people with promotional messages, while content marketing attracts customers by providing valuable information that helps them solve problems. This approach builds trust and authority, leading to higher-quality leads and better customer relationships.
Do you work with businesses in my industry?
We work with a variety of industries, focusing on the fundamental principles that make content marketing effective across sectors. Our approach adapts to your specific audience needs, industry challenges, and business goals rather than using one-size-fits-all templates.
What's included in a content strategy?
A comprehensive strategy includes audience research and personas, competitive analysis, content audits, messaging frameworks, editorial calendars, distribution plans, performance measurement systems, and ongoing optimization recommendations.
How do you measure content marketing success?
We track metrics that matter to your business goals: organic website traffic, lead generation, conversion rates, customer acquisition costs, and ultimately revenue attribution. We avoid vanity metrics in favor of key performance indicators (KPIs) that directly impact your bottom line.
Will you create all the content for us, or do we need to create it ourselves?
We offer flexible arrangements depending on your needs and resources. We can handle all content creation, provide strategy and templates for your team to execute, or work collaboratively with a hybrid approach. Our goal is finding what works best for your business.
How much does content marketing consulting cost?
Investment varies based on scope, timeline, and level of support needed. We offer everything from strategy-only consultations to full-service content creation and management. We'll provide a customized proposal after understanding your specific needs and goals.
What makes your approach different than other content marketing agencies?
We focus on creating content that serves search engines, human audiences, and —with increasing importance — AI, combining technical SEO expertise with compelling storytelling. Our strategies are data-driven, customer-focused, and designed to build long-term business assets rather than just generating short-term traffic.
How do we get started working together?
The process begins with a free consultation where we assess your current content performance, discuss your goals, and determine if we're a good fit. From there, we develop a customized strategy and implementation plan tailored to your business needs and budget.
Do you offer pricing for nonprofit or charitable organizations?
Yes! A good chunk of my career has been spent working in the nonprofit sector, so I'm uniquely positioned to help!
Contact me and we'll discuss your needs, budget, goals, and challenges, and then we'll put together a plan that works for you!