Transform YourContent.Business.

Stop wrestling with content creation and management and start building authentic connections with your audience and driving real conversions.

Too many organizations struggle with ...

Content that isn't generating results.

Feeling overwhelmed by content management.

Creating content that's both SEO and AI/LLM-friendly.

Lack of time to do content effectively.

52%

of B2B marketers rate their content strategy only moderately effective.

54%

cite lack of resources — time, budget, people — as their top challenge.

56%

can't reliably attribute ROI to their content marketing efforts.

But it doesn't have to be that way!

Content success is just three easy steps away

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Schedule a consultation

We'll discuss your unique challenges and needs.

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Review your tailored Strategy

Get a customized plan that fits your business goals.

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Get More out of your content

Drive traffic and boost revenue with content that works.

What is content marketing?

Content marketing is creating and sharing valuable, relevant content, such as blog posts, videos, social media, email newsletters, and case studies, to attract, engage, and build trust with the people you're trying to reach. Instead of interrupting your them with a sales pitch, you're giving them something useful, answering their questions, or telling a story that connects them to what you do.

Why it matters

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For businesses: it turns curious visitors into customers by showing up as a helpful, credible voice in your industry, long before someone's ready to buy. Good content builds the kind of trust that gets you chosen over a competitor.
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For non-profits: it turns awareness into action. It's how you help donors, volunteers, and supporters understand your mission, see the impact of their involvement, and feel connected enough to give again.
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For both: consistent, authentic content builds relationships, and relationships are what drive real, lasting results, whether that's revenue or donations.

Hi! I'm Ryan Knott

Ryan Knott sitting at a table looking outside the frame. He is reflected in a window on the right.

Photo by McShane Photography

I'm the human behind Secret Chord Marketing, and I believe no one should have to struggle with finding their brand voice, feeling stuck with outdated or ineffective content, or connecting authentically with customers.

I've been helping brands and nonprofits tell their stories, drive new customers to their websites, and boost conversions and revenue for over a decade.

And I'm ready to help you, too!

Why choose Secret Chord Marketing?

Because content marketing is all I do.

I'll partner with you to create a content strategy, workflows, and implementation plan tailored to your needs.

Content strategy development

Get a comprehensive, customized content plan that aligns with your goals and drives results. From editorial calendars to content guidance, we'll ensure you stay on-brand and on-message.

A workspace scene showing a laptop computer in the background displaying what appears to be a document or webpage with text content. In the foreground is an open notebook or planner with printed forms, charts, or planning templates visible on the pages. A white coffee mug filled with dark coffee sits on the wooden desk surface next to the materials. The image captures a productive work environment focused on planning, analysis, or content strategy development.

AI content, workflows, and agentic systems

Discover how you can effectively use AI tools like Claude, ChatGPT, and Google Gemini for content creation, workflow efficiency, brand voice, and research while maintaining quality, humanity, and authenticity.

SEO and AI search optimization strategy

Full content optimization to improve search rankings and LLM recommendations to boost organic traffic and AI visibility. My data-driven approach includes keyword research, technical SEO, and content optimization.

Hands typing on a laptop keyboard with a translucent search bar overlay featuring a magnifying glass icon, representing online search and SEO concepts. The image has a soft, blurred green background suggesting an outdoor or natural setting, symbolizing the digital search process and search engine optimization strategies used in content marketing.

A flat lay workspace scene featuring a laptop computer positioned above an open spiral notebook with "Let's go" written in cursive handwriting and an underlined swoosh. The scene includes colorful office supplies scattered around: pink and coral paper clips, yellow and purple sticky note tabs, and a pink pen. Everything is arranged on a white marble or textured surface, creating an inspiring and organized creative workspace setup perfect for content planning and productivity.

Copywriting and content creation

Compelling copy that connects with your audience and drives action. Whether it's website copy, blog articles, social media posts, or marketing materials, I'll create content that resonates with your customers and converts.

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Website performance analytics

Turn your website data into actionable insights. Through comprehensive analysis and reporting, you'll better understand user behavior, what's performing — and learn how to optimize your performance for better results.

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Social media planning and consulting

Get a social media plan that builds community and drives engagement from audiences that are ready to buy. From platform strategy to content planning, we help you connect authentically with your audience.

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Product messaging and strategy

Articulate your product's value clearly and persuasively. From positioning statements and differentiators to go-to-market messaging, I ensure your product story connects with your target audience.

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Content and website accessibility

I make your website inclusive for all users by implementing accessibility best practices. Every audit and recommendation ensures compliance with WCAG guidelines while improving user experience.